Doing good is in fashion: it is this that seem to cry out in recent years the international catwalks. From large chains to designer low cost, solidarity is always cool. The first time I discovered how fashion can be close to the noble cause I was in England several years ago, before a charity shop: a store that donates a large part of the proceeds to cancer research. I bought a pink ring that says I LOVE MYSELF, that I still have.
But now the phenomenon has emerged from these realities isolated and flooded the world of big brands. That the cause is married to protect the environment, research against breast cancer, or economic support to the people Haiti does not change the result: the fashion industry has realized that solidarity is a duty, to a reality where the billions, despite the recession, continue to run. Not only that solidarity is also cheap! Recall, attracts people in the shops and pushes the series to spend ... "if it's for a good cause, then it's worth it." Motivated by charity, we open the wallet with irresponsibility and audacity, and weighed less reluctant to purchase.
But what pushes this approach does not concern us: the fashion that's good we like it, makes us feel good but also more beautiful, with a touch of social consciousness that makes us listen to some 'less sense of guilt that surrounds us each additional blow to the current account.
Several initiatives have been in 2010, we see the most interesting.
Mango The bag, designed by Scarlett Johansson, in favor of the Haitian people.
Another charity initiative in support of earthquake victims in Haiti has been promoted by Brachfeld gallery in Paris, which led to the creation of an exclusive line of t-shirts in cotton for huge fashion victim: on each t-shirt is imprinted with the face of designer who created it. In this case, the proceeds from sales are donated to Doctors Without Borders, one of the organizations most involved in the work of aid and reconstruction in Haiti.
Among the designers who have collaborated Marc Jacobs, Rodarte, Martin Margiela, Miuccia Prada, Karl Lagerfeld, Jean Paul Gaultier and Sonia Ryliel.
Elegant and colorful, perfect for the summer, however, is the new bag by Tommy Hilfiger for Breast Healt International, whose proceeds will go to research breast cancer.
A 'major initiative in the fashion world sees low cost H & M for the protagonist: the capsule collection this year designed by Sonia Rykiel for H & M has in fact been accompanied by a bag designed by the designer for the project for All Children, by decree of the Swedish brand partnership with UNICEF: 30% of the sales price of the stock market went in favor of this initiative on behalf of children.
Also H & M will launch in May (around 20) for the third consecutive year, a limited edition collection dedicated to the disease of our century: 25% of revenues from this line will be devolved to the fight against AIDS. Unlike previous years, this time H & M does not tip the irreverent t-shirts designed by celebrities,
but creates a very diverse collection that ranges from suits to jackets from shoes to jewelry, playing with the fringes and with the studs and vibrates with strong ethnic impulses that give a warm summer and strong flavor.
On the subject of AIDS is also remarkable the MAC advertising campaign that has clogged the last month newspapers and websites, and whose protagonists were the controversissima Lady Gaga Cindy Lauper and the timeless, to ' apex of his career in the years when AIDS began to make headlines.
Two icons of style, sensuality and independence of women, who have chosen to lend their face and their commitment to the new Viva Glam campaign From Our Lips, addressed to issues women living with HIV in the world. The two American pop stars are indeed the new spokesman of the Mac AIDS Fund, a humanitarian fund created by Mac Cosmetics in support of the fight against HIV. And on this awareness campaign launched two new Mac Viva Glam lipstick, coral and pink in color with hints of blue, signed by the two pop star in Italy and available in April, and the proceeds will go entirely the Fund.
But there were many other fundraisers organized by the brand in recent months, such as Gucci for UNICEF, and Dita Von Teese Moschino for amfAR,
Max & Co for Africa ,
Miss Bikini for the children of Calcutta, Mila Schon for orphans in the Czech Republic
ENG: Solidarity is fashion
Charity is fashion: that is what Seems to cry out in recent years the international catwalks. From low cost shops to the great stylist, Solidarity is always cool. The first time I discovered how fashion can be close to noble causes I was in England several years ago, in front of a charity shop: a store that donates the most cash for cancer research. I bought a pink ring with the words I LOVE MYSELF, that I still have.
But now the phenomenon has emerged from these isolated realities and flooded the world of brands. Fashion felt that solidarity is a duty, a reality where the billions, despite the crisis continue to spin. Moreover the solidarity is also a good attractive for customers! It attracts people in the shops and pushes the series to spend ... "if it's for a good cause, then it's worth it." Motivated by charity, we open the wallet with irresponsibility and audacity, and weighed less reluctant to purchase.
But what pushes this approach does not concern us: the fashion that we like is good, makes us feel more beautiful but also most good, with a touch of social consciousness that makes us feel less guilty after a new blow to bank account.
Several initiatives have been into the 2010, we see the most interesting.
The Mango bag, designed by Scarlett Johansson, in favor of the Haitian people.
Another charity initiative in support of earthquake victims in Haiti has been promoted by Brachfeld gallery in Paris, which has led to the creation of an exclusive line of t-shirts in cotton for avid fashion victims: on each t-shirt is imprinted with the face the designer who created it. In this case, the proceeds of sales are donated to Doctors Without Borders, an association committed to work and help rebuild Haiti.
Among the designers who have collaborated Marc Jacobs, Rodarte, Martin Margiela, Miuccia Prada, Karl Lagerfeld and Jean Paul Gaultier Ryliel Sonja.
Elegant and colorful, perfect for summer, however, is the new Tommy Hilfiger bag for Breast Healt International, whose proceeds will go to breast cancer research.
A 'major initiative in the fashion world flights see H & M for the protagonist: the capsule collection this year designed by Sonia Rykiel for H & M was in fact accompanied by a bag designed by the designer for the project All for children, clay from the partnership of Swedish brand with UNICEF: 30% of the selling price of the bag is gone in favor of this initiative on behalf of children.
Also H & M launch in May (around 20) for the third consecutive year, a limited edition collection dedicated to the disease of our century: 25% of revenues from this line will in fact go to the fight against AIDS. Unlike previous years this time H & M does not tip the irreverent t-shirts designed by celebrities, but creates a collection varied that ranges from dresses to jackets, from shoes to jewelry, playing with the fringes and with the studs and vibrates strong ethnic impulses that give a warm summer and strong flavor.
The AIDS issue is also remarkable the MAC advertising campaign that has clogged the last month newspapers and websites, and starring the controversissima Lady Gaga and timeless Cindy Lauper, the peak of his career in the years when the AIDS began to make headlines. Two icons of style, sensuality and independence of women, who have chosen to lend their faces and their commitment to the new Viva Glam campaign From Our Lips, addressed issues of women living with HIV worldwide. The two American pop stars are indeed the new spokesman for the Mac AIDS Fund, created by Mac Cosmetics humanitarian fund to support the fight against HIV. And just about this campaign has launched the two new Mac Viva Glam lipsticks, and coral pink in color with hints of the blue, signed by the two pop stars and available in Italy since April, and the proceeds will go entirely Fund.
But there were many other fundraisers organized by the brand in recent months, such as Gucci for UNICEF, Dita Von Teese and Moschino for amfAR, Max & Co for Africa, Miss Bikini for children of Calcutta, Mila Schon for orphans of the Czech Republic.
0 comments:
Post a Comment